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A Threefold Approach
Reach. Raise. Release. Powerful words SCOT employs to address issues confronting street children and orphans – poverty, homeless ness, hunger, malnutrition, barriers to edu cation, disease, violence, exploitation, op pression, stigmatisation, to name a few. Living under enormous pressure, they suffer depression and succumb to psychological problems. They are squandered gifts of hu manity. Most never attain their potential physically, emotionally and mentally. So before you go to sleep tonight imagine what it’s like to be one of them. Then, imagine what it would also be like if all that changed starting with one child.
THE HIGH COSTS OF POVERTY
One of SCOT’s concerns as a charity is about reducing the educational, socio-economic and health barriers that impede development of disadvantaged children. Take for example how food can make a huge difference in a child’s learning ability particularly when parents can’t provide it because they can’t afford it.
In a society like New Zealand – which is relatively affluent and which produces so much food, it’s scandalous that we should have so many young children going to school without breakfast or lunch. Is it acceptable that we raise a generation of children who will transition into adulthood intellectually impaired?
Food is not the only issue. Troubled families are those that have problems and cause problems to the community around them. This results in high costs for the wider public sector and the taxpayer. Even today if government commits itself to working in some areas through policy-driven programmes that help troubled families turn their lives around for a better life, these efforts are still not integrated well enough to empower local authorities, businesses and charities as partners towards developing strong local accountability frameworks.
SERVICES AS FINISHED PRODUCTS
SCOT Trust New Zealand has and continues to improve upon a framework for its own partnerships with government, local authorities and businesses. Its purposes, direction, responsibilities and obligations are clear as they are pragmatic. Its Board provides guidance enabling the charity to carry out its work and achieve desired outcomes involving the right balance of skills and experience.
SCOT’s presence makes itself evident locally in New Zealand and overseas with its Hope Training Centres in the Philippines. It recognises and values equality and diversity in beneficiaries, staff and volunteers in all aspects of its activity.
Consistent with the public benefit it provides, the charity’s focused intervention programmes are what enable it to efficiently deliver services to disadvantaged children for the public’s benefit and is able to engage as required cross culturally. Consequently, the services it delivers essentially become the finished product of joint efforts of donors, sponsors and volunteers as partners.
WHAT IT DOES AT THE COALFACE
SCOT understands that the public has a valid interest in how well its programmes deliver the ‘product’. It manages its accountabilities to stakeholders and partners in a way that is timely, transparent, and understandable. It pays careful attention at what it actually does at the coalface. It assesses regularly how innovative and effective ways of working together towards achieving meaningful outcome fits well with its vision and the purposes of individual partners.
It complies with legal obligations (and best practice) and can if need be, report on what it has done for the public benefit on any given year that has closed within the context of its fundraising and sponsorship strategies and activities. The clarity of the literature it generates in this regard also helps decide the amount, type and level of resources its joint programmes partners can continue to provide SCOT for an ensuing period.
FOR THE WELL-BEING OF OTHERS
SCOT understands fully well that one of the fundamental roles of government, local authorities and business are to maximise return to their stakeholders and shareholders respectively. Being more well-resourced parts of the fabric of society, they each are ones that have extensive reach and an impact to the communities they address. Consequently, they also have a latent ability to influence the well-being of others. To put it mildly, SCOT’s success can be transformed to their success as well.
The challenges which government, local authorities and businesses face are complex just as it is for charities like SCOT Trust New Zealand. For instance, in New Zealand one in five children live in relative poverty; some 30,000 children run truant from school daily, and the number of children going to school hungry is uncomfortably high in lower decile schools. A 2006 survey has revealed that one in seven Kiwi children were missing out on breakfast before going to school.
Clearly, a healthy and educated population creates skilled workforces who end up being taxpayers who are essential to the success of government, local authorities and business. So it makes sense for them to engage as partners with charities like SCOT Trust New Zealand for improved social outcomes.
SPONSORSHIP IS NOT FLUFFY
As a corporate sponsor, being associated with a charity like SCOT can help business in many ways – by building brand loyalty, acquiring new audiences, improving customer “stickiness” or retention, en hancing staff engagement and being part of a loyal and complementary network of other businesses that support SCOT.
Rate payers and consumers of products these days are increasingly expecting corporate social res ponsibility from their providers. It is both now a relevant and growing social trend.
Sponsorship is not fluffy as one might think because engagements can produce measurable returns and a fit with a local authority’s or company’s culture and values that is authentic to rate payers or con sumers.
Working together creatively, an alignment with a charity partner like SCOT can promote and dif ferentiate a public profile and reputation which demonstrates how involvement of a particular sponsor organisation’s has impacted and transformed the lives of disadvantaged children and the families and communities where they come from.
VOICE AN EXPRESSION OF INTEREST
SCOT often uses children’s stories to bring such partnerships to life. To do this, it actively employs its website, Facebook Community page and video productions citing clearly how such transformations come about with the involvement of a local authority or business as partners and sponsors.
For them, SCOT takes measures to amplify how their resources, staff involvements and on-ground activities are being committed to support the beneficiaries and those others in the community.
We invite you to send SCOT an email voicing an expression of interest and adding your name and contact details as well. Just click on any of the two image panels called ‘CONTACT” found at the upper right end of this website’s sidebar column. Just click.
Let’s us together explore how SCOT can assist you find more meaning for your team and also for your constituents or customers.
Mike de Boer:
SCOT Trust New Zealand | Sponsorships Programme
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